What is Google my Business?

Google my Business is a tool provided by Google for listing of your offline business to make it online in this leading generation of offline Marketing. In this tool Google Provide you free Website to grow your business online. Google My Business account is the only tool which means you can claim ownership of your Business Profile and Take advantage of the additional free features provided by Google to increase your visibility on Google. Business Profiles helps in appearing in Google Maps and in the local results of Google Search, this will create a traffic on your website if you are on top in the SERPs.

How to use Google My Business for local Marketing

Google My Business is not your Business Profile, but it is a tool by which you grow your Business Profile to gain its visibility and ranking. I will Tell you the four ways you can use Google My Business to make your profile on Google listing a better marketing tool.

1.Engage with Consumers

There are Plenty of Ways to interact your consumers through your Business Profile there you can use your Google my Business Account to tell them about your online Business. Consumer will leave there views or any kind of question about your Business profile you can reply them in the comment boxes by enabling direct messages this is only available on Social Media Platforms.

2. Highlight your business

Business Profile contains limited amount of information about your business. But on your Google My Business account dashboard, you can provide a link to your website, about your products and pricing and other details that will make your Business Website unique.

3. Gain Insights

You can use the Google My Business dashboard to grow key insights on your audience and search Performance. In the analytics tab of the Profile, you can see the impression customers are using to find your Business Profile, whether they found you on Google Maps or Google Search, and how your photos and your profile theme are performing as compared to other profiles in your category. Through your Google my Business you can check your insights about the actions taken in your profile by the consumers.

 
4. Perform local SEO

Just like Google has there own rules for ranking its ads and websites, it also has one for ranking Business Profiles. Your Google My Business dashboard, you can add most searched keywords into your Business Profile and perform other optimizations to help it rank in local results, which we’re going to cover.

 

 

 

Location:- Maldevta

There’s no better way of healing as being out in nature. After traveling all around the city, nature never ceases to amaze me and i came to know that Mother Nature is my kind of girl

 

Digital marketing vs. traditional marketing: what’s the difference?

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Digital marketing vs traditional marketing: what’s the difference between the two and which one should you use? Selecting the right marketing type is an age old question on every marketer’s mind. Here’s everything you need to know.

What is digital marketing?
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Put simply, digital marketing is using digital channels such as websites and social media as tools for marketing communication.

If you’re using social media you will be well versed in the adverts that pop up in your stream—that’s digital marketing.

What is traditional marketing?
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Traditional marketing on the other hand involves traditional channels, like billboards and printed media. Think Don Draper in Mad Men brainstorming TV commercial ideas and copy for Coca-Cola.

Up until the development of the internet in the 1990’s, traditional marketing was pretty much the only type of marketing.

Digital marketing vs. traditional marketing: what’s the difference?
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The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.

Of course traditional marketing doesn’t mean it’s old fashioned. Traditional marketing still plays an important role in people’s lives with the ever growing need to step out of the digital world.

The immersive experience of an impactful TV commercial and the tactile nature of a copy of Rolling Stone magazine are as important today as they were 20 years ago because of their lasting effects on your memory. Subconsciously you attach yourself to their brand emotionally, meaning they will stay at the top of your mind.

In the same token, digital marketing is just as important as traditional if not even more so. Digital marketing uses every touch point of your daily use of the internet to reach you.

If you are google searching holiday ideas for your next weekend getaway, the chances are that soon after you will see a tailored sponsored ad from Sky Scanner.

Using the internet for several hours each day is a normal part of most people’s day to day life. Digital marketing just uses this to its advantage by cleverly weaving in marketing communications into every digital channel