What is Google my Business?

Google my Business is a tool provided by Google for listing of your offline business to make it online in this leading generation of offline Marketing. In this tool Google Provide you free Website to grow your business online. Google My Business account is the only tool which means you can claim ownership of your Business Profile and Take advantage of the additional free features provided by Google to increase your visibility on Google. Business Profiles helps in appearing in Google Maps and in the local results of Google Search, this will create a traffic on your website if you are on top in the SERPs.

How to use Google My Business for local Marketing

Google My Business is not your Business Profile, but it is a tool by which you grow your Business Profile to gain its visibility and ranking. I will Tell you the four ways you can use Google My Business to make your profile on Google listing a better marketing tool.

1.Engage with Consumers

There are Plenty of Ways to interact your consumers through your Business Profile there you can use your Google my Business Account to tell them about your online Business. Consumer will leave there views or any kind of question about your Business profile you can reply them in the comment boxes by enabling direct messages this is only available on Social Media Platforms.

2. Highlight your business

Business Profile contains limited amount of information about your business. But on your Google My Business account dashboard, you can provide a link to your website, about your products and pricing and other details that will make your Business Website unique.

3. Gain Insights

You can use the Google My Business dashboard to grow key insights on your audience and search Performance. In the analytics tab of the Profile, you can see the impression customers are using to find your Business Profile, whether they found you on Google Maps or Google Search, and how your photos and your profile theme are performing as compared to other profiles in your category. Through your Google my Business you can check your insights about the actions taken in your profile by the consumers.

 
4. Perform local SEO

Just like Google has there own rules for ranking its ads and websites, it also has one for ranking Business Profiles. Your Google My Business dashboard, you can add most searched keywords into your Business Profile and perform other optimizations to help it rank in local results, which we’re going to cover.